No Name Redesign
Date
Sep 2022
Scope
Recovering Don Watt's ideal with the design of the "no name" brand in 1978, the logo was readapted in its portions, and the use of iconography and additional elements in product packaging was simplified to recover the principle of not investing in a colourful design with the understanding that as selected generic products, they meet a high standard of quality while maintaining a low price.
