Iphone XXI Box
Date
Apr 2020
Scope
Originally, apple brand products are packed in luxurious cardboard boxes, privileging their functionality and minimalist aesthetic. However, this project was proposed to break this paradigm, replacing a square box with a minimalist cardboard sculpture, improving the packaging appearance of the high-end products of this brand dramatically.
This project was considered a functional solution with a mockup on a 1:1 scale, demonstrating that the new shape is easier to produce, stock, transport, and offer security for the electronic device inside.
Features: CMYK, One Colour, 1:1 scale.